From evidence to clear next steps
How Mizan works
Six steps on repeat: discover, explain, prioritize, recommend, execute and monitor.
MIZAN SEO
Your improvement workflow
Connected steps
01–06
Discover
Fix
Monitor
Find issues
Prioritize fixes
Measure progress
- 1
Discover
The crawler starts at your homepage, reads robots.txt and your sitemap, then follows internal links within page and time limits. It respects robots.txt, never reaches private networks or internal addresses, and stops at clear time limits.
- 2
Explain
Every issue is shown in plain language: what we found and why it affects your visibility, with evidence extracted from the page and the affected URLs.
- 3
Prioritize
Each check has a severity (critical, high, medium, low) and a weight. Critical problems come first, and the score shows where you lose the most.
- 4
Recommend
Practical fix steps for every issue, plus suggested titles, descriptions and content from the content studio and e-commerce tools.
- 5
Execute
You apply fixes on your site or platform, then re-audit to confirm.
- 6
Monitor
We take scheduled snapshots, compare them and alert you in the app when titles, indexability, robots.txt or broken links change.
How the score is calculated
- Each check’s effective weight = severity weight × check weight.
- Site-level checks pass or fail. Page-level checks lose points in proportion to affected pages.
- A critical issue always loses at least half its weight, even on a single page.
- Category score = points earned ÷ total weight. Categories without data show “Unavailable” and are excluded.
- Overall score = average of available categories, weighted by category weights.
| Critical | ×5 |
|---|---|
| High | ×3 |
| Medium | ×2 |
| Low | ×1 |
| Technical SEO | 20% |
|---|---|
| Indexability | 20% |
| On-Page SEO | 18% |
| Content | 12% |
| Links | 10% |
| Performance | 10% |
| Structured Data | 5% |
| International SEO | 5% |
Where the data comes from
- Mizan crawler
- Everything about site structure, pages, links and structured data is measured directly.
- Google PageSpeed Insights
- Mobile performance score, LCP, CLS and TBT, and real-user data when available.
- Keyword metrics
- Search volume, competition and CPC range when reliable data is available.
- Google Search Console
- Clicks, impressions, CTR and average position for your site once connected.
Clear answers
FAQ: how to improve your site with Mizan
SEO is an ongoing process, not a single score. Find issues, apply fixes and measure again to understand what changed.
Does an audit guarantee first-page rankings?
No tool can guarantee a specific ranking. An audit helps identify fixable issues, while visibility also depends on competition, content quality, search intent and other factors.
Why can the score change after a new audit?
It can change because you fixed issues, new issues appeared, or the crawler reached different pages within the available limits.
What is the difference between crawler data and Search Console?
Mizan’s crawler measures page structure and accessible signals. Search Console provides Google data about impressions, clicks and queries after you connect your property.
Where should I start if I have many issues?
Start with critical crawl or indexability blockers, then prioritize pages important to your business, followed by lower-impact improvements.